Indulge Often. Share Always.

Sett is an online (for now!) bakery focused on giftable treats.


Founded by Liz McDonough, the brand’s ethos is centered around spending time with family and friends: sharing, hosting and celebrating. The name Sett is derived from the ritual of setting the table.


Our mission is to create products that you are proud to gift and excited to indulge in yourself.


Sett’s cookies are baked in Brooklyn, NY and sold nationwide via our website.

Liz McDonough

After a decade working as an Architect designing large, complex buildings, I was ready for a change and a new challenge. Something more hands on and at a smaller scale.

Cooking and hosting meals with family and friends is one of my favorite ways to spend time. I love the process of being home, sharing recipes, and discussing flavors.

A desire to combine my design background with my interest in baking led me to create a packaged baked product. Always searching for a gift to bring to a party or send as a thank you, I decided to fulfill this need with a box of cookies.